Where they started
Formfit was founded with the goal of creating a pilates studio that felt approachable yet refined — a space that celebrates both movement and mindfulness. Their previous visuals lacked cohesion and didn’t reflect the modern, inclusive energy they wanted to bring to the wellness community.
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We developed a calm, confident visual identity inspired by natural tones and soft, minimal photography. The typography was chosen to feel both strong and graceful — mirroring the balance and precision of pilates itself. Every brand element was designed to communicate trust, movement, and empowerment.
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The new identity positions Formfit as a contemporary, lifestyle-focused pilates brand. From studio posters to social media, the cohesive design language now attracts a wider, more engaged audience — one that connects emotionally to the brand’s philosophy of strength and self-care.
